Last night, I created my first TikTok video. I laughed at myself and when I told my husband, he said, “Really?”
So this TikTok video — did you watch it? — is a culmination of lots of thoughts in the past few months about my vitiligo and ways to bring it to the forefront of conversations I’d been having and highlighting it in my pictures and social shares. I actually wanted to do a sort of art project with my face, highlighting the lack of pigment. Would it be cool to fill in my spots with an unnatural color? Something bright? Something neon that would be seen in black light?
My imagination was running away with itself. I had told a few people about the potential with this, but it just didn’t come to fruition.
I’ve developed a project that has revitalized my soul and I want to work on creating more new, different things that I’ve been literally snoozing on. Not only do I want to share my story and my truth, but I feel like expressing the truth really helps others.
For those of you who don’t know, I’ve been working professionally in social media since 2008. I know enough about all of the massive channels like Facebook and Twitter, but I wasn’t taking to the videos as much.
I did, however, take a liking to makeup tutorials on TikTok and searched for contributors with vitiligo. I found a few, but not a lot. So, the marketer in me thought, this might be an opportunity to do what I wanted (highlight vitiligo) and be creative while doing it in a new space. I’m pushing my boundaries here.
So, I decided to pivot my TikTok channel to focus on chronic conditions. Diabetes content is much more prevalent as there are many more people living with the condition. Vitiligo, I haven’t seen much of it, but I’m sure it’s out there. I have ideas already and when it comes to living with the conditions, there is no lack of content options.
We’ll see how this pans out. Let me know what you think!